Motorcycle helmet maker Studds Accessories saw its shares rise 18.3 percent on Tuesday to reach a 13-week high. The gain followed a report on increased helmet sales in West Bengal after stricter traffic enforcement by state authorities. It marked the largest single-day increase since the company listed, with shares closing at 518.5 rupees. The BSE Sensex rose 0.5 percent in the same session.
The move came after reports showed 70 percent year-on-year sales growth in the state, linked to the new state government imposing tougher road safety rules. By May, Kolkata recorded over 35,000 prosecutions for helmet violations, driving higher demand for protective gear, including a 100 percent rise in children’s helmet sales.
Company officials expect the stricter rules to speed up the shift from unorganized to branded helmet makers. Managing director Sidhartha Bhushan Khurana said the unorganized segment, now at 25-30 percent of sales, could fall to 10-15 percent in two to three years. The firm plans to expand production capacity by nearly one-third and has forecast 17-18 percent revenue growth for FY27.
