For many in Britain, a refreshing gin and tonic has long been a go-to drink during warmer months. However, recent consumer statistics indicate that tequila is now surpassing gin as the preferred option for summer beverages. Popular spicy margaritas, a zesty variation of the traditional mix of tequila, lime, and orange liqueur, have gained immense popularity in the UK. Many people are now choosing tequila with tonic over the classic gin version. According to the Marks & Spencer summer trends analysis, tequila ranks as the retailer’s leading spirit. The report states that tequila sales have increased by 50% compared to last year, with margarita sales rising by 75%, positioning it as a standout summer choice. This year marks the 40th anniversary of ready-to-drink canned cocktails on high streets, starting with Marks & Spencer’s gin in a tin introduced in 1986. To capitalize on current demand, the store is introducing a canned tequila and tonic, along with premium sipping tequilas for the first time this season. Drinking preferences evolve over time; early canned options from the 1980s, such as snowballs, gin fizzes, and Harvey Wallbangers, are seldom found today. Bars and eateries nationwide are observing the surge in tequila’s appeal, with it appearing in top-selling beverages. George Pell, proprietor of The Suffolk in Aldeburgh, noted that their sea buckthorn margarita is the best-selling cocktail. He observed a change in consumption patterns, with people drinking less but selecting superior quality when they do. Celebrity-endorsed brands, like George Clooney’s Casamigos, have likely encouraged more individuals to try tequila. Similar enthusiasm is evident at The Mariners in Rock, Cornwall. Operations director Joe Rozier reported that their spicy yuzu margarita leads sales significantly. In March, it outsold elderflower gin fizzes by more than double, despite gin’s longstanding popularity. Demand is also strong for straightforward tequila drinks, such as those mixed with lime and soda or ginger beer. With summer approaching, these figures are expected to rise further. Ready-to-drink options like Moth cocktails and BuzzBallz with spicy margarita varieties have introduced accessible tequila-based drinks, boosting the trend. Tequila has been a staple in the US, ranking second after vodka. In the UK, where gin and vodka typically dominate, tequila is seeing swift growth, with imports up 22% from 2024 to 2025 based on Volza trade data. Simone Spagnilo, head of bars at Inception Group, which operates 15 London venues, said margaritas share the top spot with espresso martinis at Mr Fogg’s locations. The paloma, blending tequila with grapefruit soda, agave, and lime, has also grown in favor. Tequila drinks offer a lighter alternative to gin and tonic in warm weather.
