Alcohol advocacy organizations have raised concerns over a new 99p shot from the makers of BuzzBallz, arguing that its low cost and promotional tactics target younger consumers. The spherical ready-to-drink cocktails have gained popularity among younger adults through social media platforms like TikTok. The latest item is presented as a nostalgic offering, with an ice-cream van named the 99 Liquor Whip distributing samples at university sites this month to highlight lighthearted flavor options. Jem Roberts of the Institute of Alcohol Studies described the effort as appearing aimed at children despite a nostalgia framing, citing sweet tastes, social media styling, and the van approach as obvious signals. He noted that low prices and strong promotion are key factors in alcohol-related harm, and pointed to ongoing high rates of heavy drinking among young people in parts of Europe. Joe Marley of Alcohol Change UK highlighted repeated industry efforts to link alcohol with enjoyment and social trends, including campus promotions and colorful public ads that could reach minors. The manufacturer stated it follows strict UK rules on marketing and age checks, emphasizing that the product targets legal-age adults through established nostalgia themes rather than price alone.
