Haldiram’s has opened its first UK restaurant in London’s Leicester Square, drawing large crowds on launch day. Social media videos captured long lines of customers eager to try the Indian snacks and sweets brand’s offerings. The post noted that many in the Indian community appeared to share the same weekend plan. Reactions online were mixed. Some praised the milestone for the diaspora, while others questioned the need for queues given the brand’s availability in stores. Comments also addressed food quality and pricing, with some visitors calling the experience overhyped. Haldiram’s responded playfully to the attention. Founded in 1937 in Rajasthan, the company has expanded into a major international food brand with sweets, savouries and dining options in multiple countries.
