London Mayor Sadiq Khan has set out plans to establish the capital as the world’s leading esports destination, aiming to capitalise on the fast-growing competitive gaming sector.
During a trade visit to Tokyo, Khan toured the Red Bull Gaming Sphere with London esports team Fnatic and its partner Sony. The trip supported broader efforts to boost cultural and technology links with Japan, a key player in the global games industry.
City Hall released a report titled London’s Esports Opportunity, assessing ways the city can expand its role in competitive gaming. Recent activity includes hosting the Valorant Masters London event from June 6 to 21, which drew international competitors and viewers.
The study noted London’s existing strengths in gaming and esports, backed by its creative sector, universities and tech base. It stressed that further progress requires better coordination, ongoing investment and lasting stability.
Challenges remain, particularly the high costs of running and hosting events in the capital compared with other locations. Esports has become a major global industry with large tournaments, pro teams and substantial commercial backing. City Hall figures indicate around 640 million viewers worldwide, with the market projected to reach $10bn by 2033.
Khan has previously raised concerns about excessive screen time and harmful online content for young Londoners. Deputy Mayor Justine Simons said esports growth should be seen as separate from those issues and represents a major chance for the city. She highlighted the strong community aspect within gaming and stated London is well placed to become the preferred destination, noting its status as Europe’s largest games hub and the presence of all necessary elements for expansion.
