The growing focus on India’s ‘Orange Economy’, also referred to as the creative economy, reflects a broader policy shift towards services-led, IP-driven growth. Encompassing sectors such as media and entertainment, live events, animation, visual effects, gaming, over-the-top (OTT) platforms, design, publishing, and cultural services, the orange economy leverages creativity, knowledge, and intellectual property (IP) to generate employment, exports, and urban demand.
The Union Budget 2026-27 reinforces this shift, not through direct fiscal incentives, but by prioritizing institutional capacity, regulatory simplification, and talent development, signaling a long-term ecosystem-building approach.
