At the 2026 Adobe Summit, the company demonstrated early-stage AI and agentic capabilities designed to enhance marketing processes. These concepts, presented in the Sneaks segment, stem from ongoing research by Adobe’s teams of researchers, developers, and designers. The emphasis this year centered on revolutionizing content creation and brand interactions through AI.
In an accompanying announcement, Adobe highlighted various experimental initiatives, which are not yet accessible but can be replicated using current agentic features on their platforms. Among them, Project Concurrent enables the conversion of basic designs into dynamic elements like infographics and graphs.
This tool integrates with Adobe Express to link visuals to real-time data and allows formula application via the Firefly assistant for adaptable graphics.
Project Face Off facilitates simulated A/B testing prior to campaign launches by creating audience profiles and predicting responses to design options, helping identify optimal choices. Users can customize personas to fit specific scenarios.
Project Page Turner dynamically produces tailored web pages based on visitor preferences, allowing brands to customize site experiences in real time.
Project Wise transforms fixed assets into complete, customized email sequences using Adobe Express to adapt HTML templates, with further adjustments and deployment via Adobe Journey Optimizer.
The event also featured demonstrations of AI tools for generating and refining images, adapting materials for campaigns, and simplifying video production.
