Ashley Terrell completed her studies at the University of Hawaii in 2024, aiming for a marketing position, possibly in the tech sector. She held a bachelor’s in business administration and had experience as a student marketer for an energy drink brand. However, after extensive applications, her sole job offer was in the tools department at a home improvement store. She described it as a major surprise and continued her job search discreetly during work hours.
Her peers are entering employment during a difficult period. U.S. hiring has dropped to its lowest point since 2020, per labor statistics. While economic uncertainty affects everyone, those in their early 20s express the greatest concern about opportunities. Beginner roles are especially at risk from artificial intelligence advancements, leaving some young professionals stuck before their careers begin.
Terrell sensed competition not only from other applicants but also from technology. She noted that many view marketing tasks as replaceable by AI. Unemployment among 22- to 27-year-olds has reached post-pandemic highs. An economist from a job review platform observed that the market is slow, making it hard for newcomers to start their careers.
Consequently, many recent graduates accept unexpected positions like retail, pet care, or temporary gigs without perks. Some stay jobless for extended periods. Others opt to launch their own ventures when traditional paths fail.
Terrell, who ran a video channel in college, built a portfolio by producing content for companies. She contacted brands directly, sometimes offering services at no cost. One smoothie chain eventually purchased her video for social media advertising. Two years on, this led to a part-time marketing job at a regional beverage producer, plus ongoing client work. She explained that without suitable offers, she pursued independent opportunities.
Interviews with over a dozen young professionals revealed similar sentiments: job search norms shifted just as they graduated. With fewer entry positions available, demands on beginners have increased. This group seeks meaningful, adaptable work that matches their values, but current conditions have proven disappointing.
This occurs alongside rapid AI growth, perceived as both a risk and an asset. While it endangers starter jobs, it also aids entrepreneurship by filling skill gaps, providing resources, and enabling multitasking.
A Harvard Business School professor highlighted the need to advance quickly in careers. One solution is to forge personal paths.
Suhit Agarwal finished at the University of Southern California in 2025, targeting a role at a major search firm with his math degree. After multiple unsuccessful applications, he shifted focus. Now 24, his background includes founding roles in startups, where he leveraged AI coding tools for expanded duties. Though not his initial plan, this approach has succeeded, including an acquisition payout and a position at a financial technology firm.
Shola West, 25, held media agency jobs early on but faced layoffs in 2024. Viewing self-employment as the best option in a weak market, she now operates a branding firm in London and creates online content. She felt compelled into this direction due to prevailing conditions.
