For devoted fans, Ferraris represent more than vehicles; they are considered artistic achievements. Enthusiasts compare the appeal of their signature red styling to viewing a masterpiece, and the engine sound to classical compositions. The unveiling of the Italian brand’s first all-electric model, the Luce EV, this week surprised many supporters. Fabio Barone, head of the Italy-based Passione Rossa owners’ club, acknowledged the shift toward electric power but expressed dismay at the design. He said it challenged core elements of the Ferrari identity. Barone, who purchased his first Ferrari at age 27 and holds several speed records, was not alone. Club members and online observers questioned the five-seat blue vehicle’s appearance, with some likening it to other brands or an older people carrier once voted the world’s least attractive car. Memes portrayed it as household objects. Italy’s deputy prime minister questioned how the founder might view the model, while a former chief executive suggested removing the emblem. Barone agreed and highlighted the absence of engine noise as his chief concern. Electric motors operate quietly compared with traditional V12 units, prompting the company to introduce artificial sound drawn from axle sensors and enhanced electronically. Market reaction was immediate, with shares dropping sharply in Milan and New York before partial recovery. The chief executive reported positive inquiries and orders from new buyers. Analysts noted that limited production volume means only a modest number of interested customers are required. The car was also shown to national leaders during its launch events.
