The Advertising Standards Council of India reported that digital platforms carried over 97 percent of violative advertisements during FY26, with Meta alone responsible for nearly four-fifths of such campaigns. Out of 9,611 ads found in violation, 97.36 percent appeared on digital channels, 2.04 percent on television and 0.26 percent in print media. Among digital violations, Meta accounted for 79.84 percent while Google represented 3.59 percent and other websites over 13 percent. ASCI reviewed 11,581 ads in total, marking a 21 percent rise from the prior year. Offshore betting led violations with 6,933 cases, followed by real estate at 643 and personal care at 576. Ninety-three percent of reviewed ads came from ASCI monitoring, and 98 percent required changes. Seventy-five percent promoted harmful products while 27 percent lacked honest representation. The chairman highlighted rising exaggerated claims and stressed the need for stronger accountability and preventive measures in digital advertising.
